Time Warner and DC Entertainment have launched a multi-million-dollar campaign to support the efforts of three humanitarian aid groups working to end the hunger crisis in Africa.
Visit DC's The Source blog for the full press release.
The We Can Be Heroes campaign will support the efforts of Save the Children, International Rescue Committee, and Mercy Corps—as part of the global effort to fight the current hunger crisis in the Horn of Africa, a region suffering its worst drought and famine in over 60 years, with 13 million in need of critical assistance and 250,000 facing starvation in Somalia alone.
From the release: "The Justice League characters were chosen by DC Entertainment both for their global recognition as well as their demonstration of strength in unity and numbers. The campaign’s graphic identifier features the iconic Justice League characters—Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg—outlined in silhouette against the African continent. Each of these characters is a super hero in his or her own right, but when they band together as the Justice League, they become an unstoppable force for good and right in the universe—a key message of the We Can Be Heroes campaign. While many individuals may feel powerless to effect change on their own, as part of a global campaign such as this, their efforts, combined with those of other donors, can create a world of change."
This encapsulates the Comics Cure mission perfectly. Follow the example of your fictional, fantasy do-gooders by doing some good yourself. The collective effort of the few can quickly snowball into the many, and before you know it, become an unstoppable force. We can be heroes. We can be that force of good in this world.
Click through to www.WeCanBeHeroes.org to learn more about the details of becoming a hero yourself, including the opportunity to have DC Entertainment match 100 percent (up to $1 million) of consumer donations. For more information on the campaign’s partner organizations, visit their websites: www.savethechildren.org (Save the Children); http://www.rescue.org/ (International Rescue Committee) and www.mercycorps.org (Mercy Corps).