Monday, July 11, 2011

Medikidz Takes the Notion that 'Comics Cure' Literally

Meet the Medikidz founders at

BleedingCool included a bit in its most recent Sunday news roundup directing me to good news for a neat organization. Medikidz is expanding, following a successful year and the sale of its one millionth comic book.

I first became aware of Medikidz at the 2010 Book Expo in NYC, where I grabbed a copy of their press kit as one of a few publishers to watch. What with my love of comics and a decade under my belt working in medical publishing and advertising, let's just say I think me and Medikidz--a company founded by doctors who saw comics as the perfect tool for talking medical science with kids--could be very good for one another. But most importantly, Medikidz is very good for the comic book industry, setting a positive example as to how exactly the medium can be used to help raise awareness about diseases and other medical issues to young audiences, or even to audiences otherwise unable to grasp complicated doctor speak that might apply to them or a loved one. The Medikidz comics also help provide comfort to a target audience of sick kids looking to better understand what is happening to them when they have a particular condition.

With a growing catalog of titles (leaping from 4 to 20 comics this year), non-sequential content offerings on close to 300 conditions, and a social network in the works, Medikidz is the perfect representation of the Comics Cure philosophy -- creating an educational escape for people struggling through the harshest realities. Be sure to visit the Medikidz website to learn more about the company of do-gooders.   

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